Research
Research
In a 2022 study, 65% of U.S. adults said they get news ‘often’ or ‘sometimes’ from digital devices.
73% of 18–34-year-olds across multiple countries say they consume news primarily online.
Gen Z and younger millennials prefer media that feels ‘authentic,’ ‘relatable,’ and ‘unfiltered.
In a 2022 study, 65% of U.S. adults said they get news ‘often’ or ‘sometimes’ from digital devices.
73% of 18–34-year-olds across multiple countries say they consume news primarily online.
Gen Z and younger millennials prefer media that feels ‘authentic,’ ‘relatable,’ and ‘unfiltered.
In a 2022 study, 65% of U.S. adults said they get news ‘often’ or ‘sometimes’ from digital devices.
73% of 18–34-year-olds across multiple countries say they consume news primarily online.
Gen Z and younger millennials prefer media that feels ‘authentic,’ ‘relatable,’ and ‘unfiltered.
In a 2022 study, 65% of U.S. adults said they get news ‘often’ or ‘sometimes’ from digital devices.
73% of 18–34-year-olds across multiple countries say they consume news primarily online.
Gen Z and younger millennials prefer media that feels ‘authentic,’ ‘relatable,’ and ‘unfiltered.
Research
In a 2022 study, 65% of U.S. adults said they get news ‘often’ or ‘sometimes’ from digital devices.
73% of 18–34-year-olds across multiple countries say they consume news primarily online.
Gen Z and younger millennials prefer media that feels ‘authentic,’ ‘relatable,’ and ‘unfiltered.
In a 2022 study, 65% of U.S. adults said they get news ‘often’ or ‘sometimes’ from digital devices.
73% of 18–34-year-olds across multiple countries say they consume news primarily online.
Gen Z and younger millennials prefer media that feels ‘authentic,’ ‘relatable,’ and ‘unfiltered.
business objective
business objective
Increase awareness and trust
Drive visits to Vice.com
Increase awareness and trust
Drive visits to Vice.com
business objective
Increase awareness and trust
Drive visits to Vice.com
INSIGHT
VMG covers UNFILTERED stories.
INSIGHT
INSIGHT
VMG covers UNFILTERED stories.
VMG covers UNFILTERED stories.
INSIGHT
VMG covers UNFILTERED stories.
Concept
Concept
The visuals need an interactive element consistent throughout the campaign and relatable to unlocking the truth. A golden combination padlock is used in the campaign to show the audience that VICE is the key or master password to unlock unfiltered stories. The reason for choosing the golden colour for the lock is to represent news as a treasure you are looking for.
The visuals need an interactive element consistent throughout the campaign and relatable to unlocking the truth. A golden combination padlock is used in the campaign to show the audience that VICE is the key or master password to unlock unfiltered stories. The reason for choosing the golden colour for the lock is to represent news as a treasure you are looking for.
Concept
The visuals need an interactive element consistent throughout the campaign and relatable to unlocking the truth. A golden combination padlock is used in the campaign to show the audience that VICE is the key or master password to unlock unfiltered stories. The reason for choosing the golden colour for the lock is to represent news as a treasure you are looking for.
Concept
The visuals need an interactive element consistent throughout the campaign and relatable to unlocking the truth. A golden combination padlock is used in the campaign to show the audience that VICE is the key or master password to unlock unfiltered stories. The reason for choosing the golden colour for the lock is to represent news as a treasure you are looking for.
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©2024 parminder singh
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©2024 parminder singh
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©2024 parminder singh
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©2024 parminder singh
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