Let's Break Bread

Let's Break Bread

Client

Daily Bread Food Bank

Year

2024

Category

Advertising Campaign (OOH)

Research

Research

Since 1983, Daily Bread Food Bank has worked to meet emergency needs while advocating for long-term solutions to end poverty with 207 programs across Toronto from a 108,000 sq. ft. distribution hub in Etobicoke, ON. Through Research and Advocacy, food bank strive for everyone's right to food, collaborating with stakeholders across the sector for meaningful policy change.

Since 1983, Daily Bread Food Bank has worked to meet emergency needs while advocating for long-term solutions to end poverty with 207 programs across Toronto from a 108,000 sq. ft. distribution hub in Etobicoke, ON. Through Research and Advocacy, food bank strive for everyone's right to food, collaborating with stakeholders across the sector for meaningful policy change.

Since 1983, Daily Bread Food Bank has worked to meet emergency needs while advocating for long-term solutions to end poverty with 207 programs across Toronto from a 108,000 sq. ft. distribution hub in Etobicoke, ON. Through Research and Advocacy, food bank strive for everyone's right to food, collaborating with stakeholders across the sector for meaningful policy change.

Since 1983, Daily Bread Food Bank has worked to meet emergency needs while advocating for long-term solutions to end poverty with 207 programs across Toronto from a 108,000 sq. ft. distribution hub in Etobicoke, ON. Through Research and Advocacy, food bank strive for everyone's right to food, collaborating with stakeholders across the sector for meaningful policy change.

Research

Since 1983, Daily Bread Food Bank has worked to meet emergency needs while advocating for long-term solutions to end poverty with 207 programs across Toronto from a 108,000 sq. ft. distribution hub in Etobicoke, ON. Through Research and Advocacy, food bank strive for everyone's right to food, collaborating with stakeholders across the sector for meaningful policy change.

Since 1983, Daily Bread Food Bank has worked to meet emergency needs while advocating for long-term solutions to end poverty with 207 programs across Toronto from a 108,000 sq. ft. distribution hub in Etobicoke, ON. Through Research and Advocacy, food bank strive for everyone's right to food, collaborating with stakeholders across the sector for meaningful policy change.

business objective

business objective

Daily Bread Food Bank would like to increase donations to their charity through an aggressive marketing campaign. Their goal is to raise $500k in cash and or food donations in the next fiscal quarter.

Daily Bread Food Bank would like to increase donations to their charity through an aggressive marketing campaign. Their goal is to raise $500k in cash and or food donations in the next fiscal quarter.

business objective

Daily Bread Food Bank would like to increase donations to their charity through an aggressive marketing campaign. Their goal is to raise $500k in cash and or food donations in the next fiscal quarter.

INSIGHT

The phrase “break bread” typically refers to the act of sharing a meal or eating together with others. It goes beyond just the literal act of breaking bread (i.e., tearing apart a loaf of bread to eat) and symbolizes the sharing of food, fellowship, and communion among people. It’s often used in a metaphorical or symbolic sense to denote coming together, forming bonds, and fostering a sense of community or unity. In various cultural and religious contexts, sharing a meal has deep significance, representing hospitality, friendship, and solidarity.

INSIGHT

INSIGHT

The phrase “break bread” typically refers to the act of sharing a meal or eating together with others. It goes beyond just the literal act of breaking bread (i.e., tearing apart a loaf of bread to eat) and symbolizes the sharing of food, fellowship, and communion among people. It’s often used in a metaphorical or symbolic sense to denote coming together, forming bonds, and fostering a sense of community or unity. In various cultural and religious contexts, sharing a meal has deep significance, representing hospitality, friendship, and solidarity.

The phrase “break bread” typically refers to the act of sharing a meal or eating together with others. It goes beyond just the literal act of breaking bread (i.e., tearing apart a loaf of bread to eat) and symbolizes the sharing of food, fellowship, and communion among people. It’s often used in a metaphorical or symbolic sense to denote coming together, forming bonds, and fostering a sense of community or unity. In various cultural and religious contexts, sharing a meal has deep significance, representing hospitality, friendship, and solidarity.

INSIGHT

The phrase “break bread” typically refers to the act of sharing a meal or eating together with others. It goes beyond just the literal act of breaking bread (i.e., tearing apart a loaf of bread to eat) and symbolizes the sharing of food, fellowship, and communion among people. It’s often used in a metaphorical or symbolic sense to denote coming together, forming bonds, and fostering a sense of community or unity. In various cultural and religious contexts, sharing a meal has deep significance, representing hospitality, friendship, and solidarity.

Concept

Concept

After carefully understanding the business objective and need of the campaign, I decided to use plate as metaphor. Using plate as a pie chart and introduction of statistics gives the in-depth clue of the situation.

After carefully understanding the business objective and need of the campaign, I decided to use plate as metaphor. Using plate as a pie chart and introduction of statistics gives the in-depth clue of the situation.

Concept

After carefully understanding the business objective and need of the campaign, I decided to use plate as metaphor. Using plate as a pie chart and introduction of statistics gives the in-depth clue of the situation.

Concept

After carefully understanding the business objective and need of the campaign, I decided to use plate as metaphor. Using plate as a pie chart and introduction of statistics gives the in-depth clue of the situation.





©2024 parminder singh

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©2024 parminder singh

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©2024 parminder singh

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©2024 parminder singh

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