SPICY PUNCH

SPICY PUNCH

Client

HEINZ

Year

2024

Category

Advertising Campaign

Research

Research

ClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. The goal of ClimateActionWR is to lower the carbon emission to achieve environmental sustainability.

ClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. The goal of ClimateActionWR is to lower the carbon emission to achieve environmental sustainability.

ClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. The goal of ClimateActionWR is to lower the carbon emission to achieve environmental sustainability.

ClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. The goal of ClimateActionWR is to lower the carbon emission to achieve environmental sustainability.

Research

ClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. The goal of ClimateActionWR is to lower the carbon emission to achieve environmental sustainability.

ClimateActionWR is a collaboration between local organizations, community members, and municipalities within Waterloo Region focused on climate change mitigation. The goal of ClimateActionWR is to lower the carbon emission to achieve environmental sustainability.

business objective

business objective

The long-term goal of an 80% greenhouse gas emission reduction (based on 2010 levels) by 2050 (80by50). The TransformWR strategy outlines our community’s pathway to 80by50, and identifies local actions that can be taken in Waterloo Region to reduce emissions 30% by 2030. 


The long-term goal of an 80% greenhouse gas emission reduction (based on 2010 levels) by 2050 (80by50). The TransformWR strategy outlines our community’s pathway to 80by50, and identifies local actions that can be taken in Waterloo Region to reduce emissions 30% by 2030. 


business objective

The long-term goal of an 80% greenhouse gas emission reduction (based on 2010 levels) by 2050 (80by50). The TransformWR strategy outlines our community’s pathway to 80by50, and identifies local actions that can be taken in Waterloo Region to reduce emissions 30% by 2030. 


INSIGHT

INSIGHT

INSIGHT

INSIGHT

Concept

Concept

Using a mask as an interactive design element in the Climate Action Waterloo Region campaign symbolizes the impact of greenhouse emissions on health. By encouraging users to “remove the mask” through sustainable actions, it visually reinforces how reducing emissions can lead to cleaner air and healthier communities for everyone.

Using a mask as an interactive design element in the Climate Action Waterloo Region campaign symbolizes the impact of greenhouse emissions on health. By encouraging users to “remove the mask” through sustainable actions, it visually reinforces how reducing emissions can lead to cleaner air and healthier communities for everyone.

Concept

Using a mask as an interactive design element in the Climate Action Waterloo Region campaign symbolizes the impact of greenhouse emissions on health. By encouraging users to “remove the mask” through sustainable actions, it visually reinforces how reducing emissions can lead to cleaner air and healthier communities for everyone.

Concept

Using a mask as an interactive design element in the Climate Action Waterloo Region campaign symbolizes the impact of greenhouse emissions on health. By encouraging users to “remove the mask” through sustainable actions, it visually reinforces how reducing emissions can lead to cleaner air and healthier communities for everyone.





©2024 parminder singh

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©2024 parminder singh

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©2024 parminder singh

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©2024 parminder singh

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