bad words trap the spirit.

bad words trap the spirit.

Client

CANADIAN WOMENS FOUNDATION

Year

2024

Category

Advertising Campaign (integrated)

Research

Research

The Canadian Women’s Foundation focuses on combating online hate, cyber violence, and gender based abuse, particularly targeting women, gender-diverse, and marginalized communities. They emphasize that digital misogyny often overlaps with other forms of discrimination, including racism, homophobia, and transphobia, leading to heightened exposure and severe impacts on victims. 

The Canadian Women’s Foundation focuses on combating online hate, cyber violence, and gender based abuse, particularly targeting women, gender-diverse, and marginalized communities. They emphasize that digital misogyny often overlaps with other forms of discrimination, including racism, homophobia, and transphobia, leading to heightened exposure and severe impacts on victims. 

The Canadian Women’s Foundation focuses on combating online hate, cyber violence, and gender based abuse, particularly targeting women, gender-diverse, and marginalized communities. They emphasize that digital misogyny often overlaps with other forms of discrimination, including racism, homophobia, and transphobia, leading to heightened exposure and severe impacts on victims. 

The Canadian Women’s Foundation focuses on combating online hate, cyber violence, and gender based abuse, particularly targeting women, gender-diverse, and marginalized communities. They emphasize that digital misogyny often overlaps with other forms of discrimination, including racism, homophobia, and transphobia, leading to heightened exposure and severe impacts on victims. 

Research

The Canadian Women’s Foundation focuses on combating online hate, cyber violence, and gender based abuse, particularly targeting women, gender-diverse, and marginalized communities. They emphasize that digital misogyny often overlaps with other forms of discrimination, including racism, homophobia, and transphobia, leading to heightened exposure and severe impacts on victims. 

The Canadian Women’s Foundation focuses on combating online hate, cyber violence, and gender based abuse, particularly targeting women, gender-diverse, and marginalized communities. They emphasize that digital misogyny often overlaps with other forms of discrimination, including racism, homophobia, and transphobia, leading to heightened exposure and severe impacts on victims. 

business objective

business objective

Online harassment severely affects women and gender-diverse individuals, leading to real-life trauma and distress. It is essential to emphasize that digital actions have serious consequences and to educate young people that such behavior should never be normalized. Promoting awareness can help foster safer digital spaces and empower individuals to combat online abuse.

Online harassment severely affects women and gender-diverse individuals, leading to real-life trauma and distress. It is essential to emphasize that digital actions have serious consequences and to educate young people that such behavior should never be normalized. Promoting awareness can help foster safer digital spaces and empower individuals to combat online abuse.

business objective

Online harassment severely affects women and gender-diverse individuals, leading to real-life trauma and distress. It is essential to emphasize that digital actions have serious consequences and to educate young people that such behavior should never be normalized. Promoting awareness can help foster safer digital spaces and empower individuals to combat online abuse.

INSIGHT

“Bad Words Trap the Spirit” emphasizes how harmful language, insults, and derogatory comments online can stifle a person’s sense of self-worth, confidence, and mental well-being. It highlights that hurtful words are not just temporary or insignificant but have a lasting impact, restricting individuals’ freedom to express themselves and feel safe.

INSIGHT

INSIGHT

“Bad Words Trap the Spirit” emphasizes how harmful language, insults, and derogatory comments online can stifle a person’s sense of self-worth, confidence, and mental well-being. It highlights that hurtful words are not just temporary or insignificant but have a lasting impact, restricting individuals’ freedom to express themselves and feel safe.

“Bad Words Trap the Spirit” emphasizes how harmful language, insults, and derogatory comments online can stifle a person’s sense of self-worth, confidence, and mental well-being. It highlights that hurtful words are not just temporary or insignificant but have a lasting impact, restricting individuals’ freedom to express themselves and feel safe.

INSIGHT

“Bad Words Trap the Spirit” emphasizes how harmful language, insults, and derogatory comments online can stifle a person’s sense of self-worth, confidence, and mental well-being. It highlights that hurtful words are not just temporary or insignificant but have a lasting impact, restricting individuals’ freedom to express themselves and feel safe.

Concept

Concept

Using “bad words” as a jail visually conveys how hurtful language can confine and imprison a person emotionally and mentally. It illustrates that derogatory comments and insults act as barriers, limiting one’s freedom, confidence, and well-being. This imagery effectively communicates the powerful and lasting effects of online harassment.

Using “bad words” as a jail visually conveys how hurtful language can confine and imprison a person emotionally and mentally. It illustrates that derogatory comments and insults act as barriers, limiting one’s freedom, confidence, and well-being. This imagery effectively communicates the powerful and lasting effects of online harassment.

Concept

Using “bad words” as a jail visually conveys how hurtful language can confine and imprison a person emotionally and mentally. It illustrates that derogatory comments and insults act as barriers, limiting one’s freedom, confidence, and well-being. This imagery effectively communicates the powerful and lasting effects of online harassment.

Concept

Using “bad words” as a jail visually conveys how hurtful language can confine and imprison a person emotionally and mentally. It illustrates that derogatory comments and insults act as barriers, limiting one’s freedom, confidence, and well-being. This imagery effectively communicates the powerful and lasting effects of online harassment.





©2024 parminder singh

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©2024 parminder singh

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©2024 parminder singh

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©2024 parminder singh

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